{"id":46695,"date":"2026-07-29T15:33:05","date_gmt":"2026-07-29T08:33:05","guid":{"rendered":"https:\/\/pili.vn\/?p=46695"},"modified":"2026-07-29T15:34:19","modified_gmt":"2026-07-29T08:34:19","slug":"pili-fashion-nhin-lai-h1-2026-va-lo-trinh-nua-cuoi-nam","status":"publish","type":"post","link":"https:\/\/pili.vn\/pili-fashion-nhin-lai-h1-2026-va-lo-trinh-nua-cuoi-nam\/","title":{"rendered":"PILI Fashion: Nh\u00ecn l\u1ea1i H1\/2026 \u1ea5n t\u01b0\u1ee3ng v\u00e0 l\u1ed9 tr\u00ecnh b\u1ee9t ph\u00e1 n\u1eeda cu\u1ed1i n\u0103m"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">PILI Fashion v\u1eeba qua \u0111\u00e3 ch\u00ednh th\u1ee9c t\u1ed5ng k\u1ebft h\u00e0nh tr\u00ecnh 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026 v\u00e0 c\u00f4ng b\u1ed1 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c cho n\u1eeda cu\u1ed1i n\u0103m. B\u01b0\u1edbc sang n\u0103m 2026, PILI mang \u0111\u1ebfn th\u00f4ng \u0111i\u1ec7p \u0111\u1ea7y c\u1ea3m h\u1ee9ng: \u201cNow, Everyone can be an athlete.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf vi\u1ec7c cung c\u1ea5p c\u00e1c s\u1ea3n ph\u1ea9m th\u1eddi trang \u0111\u01a1n thu\u1ea7n, m\u00e0 h\u01b0\u1edbng t\u1edbi vi\u1ec7c mang \u0111\u1ebfn gi\u1ea3i ph\u00e1p trang ph\u1ee5c to\u00e0n di\u1ec7n, t\u1ed1i \u01b0u v\u1ec1 c\u00f4ng n\u0103ng v\u00e0 tr\u1ea3i nghi\u1ec7m. Qua \u0111\u00f3, PILI kh\u1eb3ng \u0111\u1ecbnh s\u1ee9 m\u1ec7nh \u0111\u1ed3ng h\u00e0nh c\u00f9ng ng\u01b0\u1eddi Vi\u1ec7t tr\u00ean h\u00e0nh tr\u00ecnh n\u00e2ng cao s\u1ee9c kh\u1ecfe v\u00e0 ch\u1ee7 \u0111\u1ed9ng theo \u0111u\u1ed5i l\u1ed1i s\u1ed1ng n\u0103ng \u0111\u1ed9ng m\u1ed7i ng\u00e0y.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">M\u1ee5c l\u1ee5c<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/pili.vn\/pili-fashion-nhin-lai-h1-2026-va-lo-trinh-nua-cuoi-nam\/#1_Dau_an_but_pha_nua_dau_nam_2026_H12026\" >1. D\u1ea5u \u1ea5n b\u1ee9t ph\u00e1 n\u1eeda \u0111\u1ea7u n\u0103m 2026 (H1\/2026)<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/pili.vn\/pili-fashion-nhin-lai-h1-2026-va-lo-trinh-nua-cuoi-nam\/#Tang_truong_Mo_rong_quy_mo_mang_luoi\" >T\u0103ng tr\u01b0\u1edfng &amp; M\u1edf r\u1ed9ng quy m\u00f4 m\u1ea1ng l\u01b0\u1edbi:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/pili.vn\/pili-fashion-nhin-lai-h1-2026-va-lo-trinh-nua-cuoi-nam\/#Phat_trien_tep_khach_hang_doanh_nghiep_Dong_phuc\" >Ph\u00e1t tri\u1ec3n t\u1ec7p kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p &amp; \u0110\u1ed3ng ph\u1ee5c:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/pili.vn\/pili-fashion-nhin-lai-h1-2026-va-lo-trinh-nua-cuoi-nam\/#2_Dau_an_san_pham_Nhin_lai_cac_bo_suu_tap_noi_bat_H12026\" >2. D\u1ea5u \u1ea5n s\u1ea3n ph\u1ea9m: Nh\u00ecn l\u1ea1i c\u00e1c b\u1ed9 s\u01b0u t\u1eadp n\u1ed5i b\u1eadt H1\/2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/pili.vn\/pili-fashion-nhin-lai-h1-2026-va-lo-trinh-nua-cuoi-nam\/#The_Start\" >The Start:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/pili.vn\/pili-fashion-nhin-lai-h1-2026-va-lo-trinh-nua-cuoi-nam\/#The_Essential\" >The Essential:\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/pili.vn\/pili-fashion-nhin-lai-h1-2026-va-lo-trinh-nua-cuoi-nam\/#The_Move\" >The Move:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/pili.vn\/pili-fashion-nhin-lai-h1-2026-va-lo-trinh-nua-cuoi-nam\/#3_Dinh_huong_phat_trien_Phuong_an_but_pha_nua_cuoi_nam_2026\" >3. \u0110\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n &amp; Ph\u01b0\u01a1ng \u00e1n b\u1ee9t ph\u00e1 n\u1eeda cu\u1ed1i n\u0103m 2026<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/pili.vn\/pili-fashion-nhin-lai-h1-2026-va-lo-trinh-nua-cuoi-nam\/#Lo_trinh_san_pham_bung_no_Ra_mat_dong_Golf_Collection_dau_tien\" >L\u1ed9 tr\u00ecnh s\u1ea3n ph\u1ea9m b\u00f9ng n\u1ed5: Ra m\u1eaft d\u00f2ng Golf Collection \u0111\u1ea7u ti\u00ean<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/pili.vn\/pili-fashion-nhin-lai-h1-2026-va-lo-trinh-nua-cuoi-nam\/#Da_dang_hoa_he_thong_kenh_phan_phoi_Tang_toc_thuong_mai\" >\u0110a d\u1ea1ng h\u00f3a h\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i &amp; T\u0103ng t\u1ed1c th\u01b0\u01a1ng m\u1ea1i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/pili.vn\/pili-fashion-nhin-lai-h1-2026-va-lo-trinh-nua-cuoi-nam\/#Tien_phong_chuyen_doi_so_Ung_dung_cong_nghe_van_hanh\" >Ti\u00ean phong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 &amp; \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u1eadn h\u00e0nh<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/pili.vn\/pili-fashion-nhin-lai-h1-2026-va-lo-trinh-nua-cuoi-nam\/#Ket_luan\" >K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Dau_an_but_pha_nua_dau_nam_2026_H12026\"><\/span><b>1. D\u1ea5u \u1ea5n b\u1ee9t ph\u00e1 n\u1eeda \u0111\u1ea7u n\u0103m 2026 (H1\/2026)<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">N\u1eeda \u0111\u1ea7u n\u0103m 2026 ghi nh\u1eadn h\u00e0nh tr\u00ecnh t\u0103ng t\u1ed1c \u1ea5n t\u01b0\u1ee3ng c\u1ee7a PILI Fashion khi li\u00ean t\u1ee5c g\u1eb7t h\u00e1i nh\u1eefng c\u1ed9t m\u1ed1c ph\u00e1t tri\u1ec3n m\u1edbi tr\u00ean to\u00e0n b\u1ed9 c\u00e1c k\u00eanh ph\u00e2n ph\u1ed1i v\u00e0 truy\u1ec1n th\u00f4ng:\u00a0\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Tang_truong_Mo_rong_quy_mo_mang_luoi\"><\/span><b>T\u0103ng tr\u01b0\u1edfng &amp; M\u1edf r\u1ed9ng quy m\u00f4 m\u1ea1ng l\u01b0\u1edbi:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">PILI duy tr\u00ec \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu t\u00edch c\u1ef1c so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc, kh\u1eb3ng \u0111\u1ecbnh s\u1ee9c h\u00fat c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng th\u1eddi trang th\u1ec3 thao. M\u1ed9t v\u00e0i \u0111i\u1ec3m nh\u1ea5n m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 ghi nh\u1eadn ch\u1ec9 trong H1\/2026 nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">M\u1edf r\u1ed9ng s\u1ef1 c\u00f3 m\u1eb7t v\u1edbi c\u1eeda h\u00e0ng m\u1edbi t\u1ea1i \u0110\u00e0 N\u1eb5ng, t\u1ea1o \u0111\u00e0 k\u1ebft n\u1ed1i ph\u00e2n ph\u1ed1i to\u00e0n khu v\u1ef1c Mi\u1ec1n Trung.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hi\u1ec7n di\u1ec7n r\u1ed9ng kh\u1eafp t\u1ea1i TP.HCM, H\u00e0 N\u1ed9i, \u0110\u00e0 N\u1eb5ng, V\u0169ng T\u00e0u&#8230; v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng c\u00e1c t\u1ed5 h\u1ee3p th\u1ec3 thao Golf, Pickleball chuy\u00ean nghi\u1ec7p.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c trang ph\u1ee5c\/\u0111\u1ed3ng ph\u1ee5c \u0111\u00e1ng tin c\u1eady cho h\u00e0ng lo\u1ea1t doanh nghi\u1ec7p l\u1edbn<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Phat_trien_tep_khach_hang_doanh_nghiep_Dong_phuc\"><\/span><b>Ph\u00e1t tri\u1ec3n t\u1ec7p kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p &amp; \u0110\u1ed3ng ph\u1ee5c:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Kh\u00f4ng ch\u1ec9 ph\u1ee5c v\u1ee5 c\u00e1 nh\u00e2n, PILI Fashion li\u00ean t\u1ee5c nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 tin t\u01b0\u1edfng t\u1eeb nhi\u1ec1u \u0111\u1ed1i t\u00e1c doanh nghi\u1ec7p l\u1edbn trong vi\u1ec7c cung c\u1ea5p gi\u1ea3i ph\u00e1p trang ph\u1ee5c v\u00e0 \u0111\u1ed3ng ph\u1ee5c th\u1ec3 thao t\u1eadp th\u1ec3, g\u00f3p ph\u1ea7n n\u00e2ng cao h\u00ecnh \u1ea3nh chuy\u00ean nghi\u1ec7p cho c\u00e1c t\u1ed5 ch\u1ee9c. M\u1ed9t v\u00e0i \u0111i\u1ec3m nh\u1ea5n trong h\u00e0nh tr\u00ecnh n\u00e2ng t\u1ea7m s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a qu\u00fd kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c nh\u01b0:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ed3ng h\u00e0nh c\u00f9ng th\u1ec3 thao: <\/b><span style=\"font-weight: 400;\">T\u00e0i tr\u1ee3 h\u01a1n 20 gi\u1ea3i \u0111\u1ea5u quy m\u00f4 l\u1edbn (FPT Pickleball Championship, VTV Open 2026, c\u00e1c gi\u1ea3i Golf doanh nh\u00e2n&#8230;).\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Hi\u1ec7n di\u1ec7n t\u1ea1i c\u00e1c \u0111i\u1ec3m ch\u1ea1m cao c\u1ea5p: <\/b><span style=\"font-weight: 400;\">Xu\u1ea5t hi\u1ec7n \u1ea5n t\u01b0\u1ee3ng t\u1ea1i Takashimaya, T\u00e2n S\u01a1n Nh\u1ea5t Golf Fair, Li\u00ean hoan phim DANAFF, Miss Grand Vietnam 2026.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Lan t\u1ecfa c\u00f9ng KOLs\/Celebs:<\/b><span style=\"font-weight: 400;\"> Nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 \u0111\u1ed3ng h\u00e0nh t\u1eeb d\u00e0n ng\u01b0\u1eddi m\u1eabu, \u00c1 h\u1eadu v\u00e0 ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng, truy\u1ec1n c\u1ea3m h\u1ee9ng s\u1ed1ng t\u00edch c\u1ef1c \u0111\u1ebfn c\u1ed9ng \u0111\u1ed3ng.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"2_Dau_an_san_pham_Nhin_lai_cac_bo_suu_tap_noi_bat_H12026\"><\/span><b>2. D\u1ea5u \u1ea5n s\u1ea3n ph\u1ea9m: Nh\u00ecn l\u1ea1i c\u00e1c b\u1ed9 s\u01b0u t\u1eadp n\u1ed5i b\u1eadt H1\/2026<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Song song v\u1edbi \u0111\u00e0 m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i, n\u1eeda \u0111\u1ea7u n\u0103m 2026 ghi nh\u1eadn d\u1ea5u \u1ea5n s\u00e1ng t\u1ea1o b\u1ee9t ph\u00e1 c\u1ee7a PILI Fashion th\u00f4ng qua vi\u1ec7c \u0111\u1ecbnh h\u00ecnh l\u1ea1i t\u01b0 duy thi\u1ebft k\u1ebf v\u00e0 li\u00ean t\u1ee5c ra m\u1eaft c\u00e1c b\u1ed9 s\u01b0u t\u1eadp mang t\u00ednh \u1ee9ng d\u1ee5ng cao.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PILI Fashion kh\u00f4ng d\u1eebng l\u1ea1i \u1edf vi\u1ec7c cung c\u1ea5p qu\u1ea7n \u00e1o th\u1ec3 thao \u0111\u01a1n thu\u1ea7n m\u00e0 h\u01b0\u1edbng t\u1edbi ph\u00e1t tri\u1ec3n m\u1ed9t h\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m ho\u00e0n ch\u1ec9nh. C\u00e1c thi\u1ebft k\u1ebf c\u1ee7a PILI l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p h\u00e0i h\u00f2a gi\u1eefa ch\u1ea5t li\u1ec7u cao c\u1ea5p, phom d\u00e1ng b\u1eaft trend nh\u01b0ng v\u1eabn \u0111\u1ea3m b\u1ea3o t\u1ed1i gi\u1ea3n v\u00e0 t\u1ed1i \u01b0u c\u00f4ng n\u0103ng v\u1eadn \u0111\u1ed9ng.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Start\"><\/span><b>The Start:\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-43976 size-full\" src=\"https:\/\/pili.vn\/wp-content\/uploads\/2026\/03\/the-start-pili.jpg\" alt=\"the start\" width=\"1640\" height=\"720\" title=\"\" srcset=\"https:\/\/pili.vn\/wp-content\/uploads\/2026\/03\/the-start-pili.jpg 1640w, https:\/\/pili.vn\/wp-content\/uploads\/2026\/03\/the-start-pili-400x176.jpg 400w, https:\/\/pili.vn\/wp-content\/uploads\/2026\/03\/the-start-pili-1300x571.jpg 1300w, https:\/\/pili.vn\/wp-content\/uploads\/2026\/03\/the-start-pili-768x337.jpg 768w, https:\/\/pili.vn\/wp-content\/uploads\/2026\/03\/the-start-pili-1536x674.jpg 1536w, https:\/\/pili.vn\/wp-content\/uploads\/2026\/03\/the-start-pili-430x189.jpg 430w, https:\/\/pili.vn\/wp-content\/uploads\/2026\/03\/the-start-pili-700x307.jpg 700w, https:\/\/pili.vn\/wp-content\/uploads\/2026\/03\/the-start-pili-150x66.jpg 150w\" sizes=\"(max-width: 1640px) 100vw, 1640px\" \/><\/p>\n<p style=\"text-align: center;\"><em>BST The Start<\/em><\/p>\n<p><span style=\"font-weight: 400;\">C\u1ed9t m\u1ed1c \u0111\u00e1nh d\u1ea5u s\u1ef1 xu\u1ea5t hi\u1ec7n c\u1ee7a d\u00f2ng s\u1ea3n ph\u1ea9m An Athlete c\u00f9ng th\u00f4ng \u0111i\u1ec7p c\u1ed1t l\u00f5i n\u0103m 2026:<\/span><b> \u201cNow, Everyone can be an athlete.\u201d<\/b><span style=\"font-weight: 400;\"> B\u1ed9 s\u01b0u t\u1eadp t\u1eadp trung v\u00e0o c\u00e1c thi\u1ebft k\u1ebf nh\u1eb9 nh\u00e0ng, linh ho\u1ea1t, t\u1ea1o c\u1ea3m gi\u00e1c tho\u1ea3i m\u00e1i nh\u1ea5t cho nh\u1eefng ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u ho\u1eb7c quay tr\u1edf l\u1ea1i v\u1edbi th\u00f3i quen r\u00e8n luy\u1ec7n th\u1ec3 thao.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Essential\"><\/span><b>The Essential:\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/pili.vn\/the-essential\/\"><img decoding=\"async\" class=\"aligncenter wp-image-46153 size-full\" src=\"https:\/\/pili.vn\/wp-content\/uploads\/2026\/06\/the-essential-pili.png\" alt=\"\" width=\"1920\" height=\"1080\" title=\"\" srcset=\"https:\/\/pili.vn\/wp-content\/uploads\/2026\/06\/the-essential-pili.png 1920w, https:\/\/pili.vn\/wp-content\/uploads\/2026\/06\/the-essential-pili-400x225.png 400w, https:\/\/pili.vn\/wp-content\/uploads\/2026\/06\/the-essential-pili-1300x731.png 1300w, https:\/\/pili.vn\/wp-content\/uploads\/2026\/06\/the-essential-pili-768x432.png 768w, https:\/\/pili.vn\/wp-content\/uploads\/2026\/06\/the-essential-pili-1536x864.png 1536w, https:\/\/pili.vn\/wp-content\/uploads\/2026\/06\/the-essential-pili-430x242.png 430w, https:\/\/pili.vn\/wp-content\/uploads\/2026\/06\/the-essential-pili-700x394.png 700w, https:\/\/pili.vn\/wp-content\/uploads\/2026\/06\/the-essential-pili-150x84.png 150w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>BST The Essential<\/em><\/p>\n<p><span style=\"font-weight: 400;\">B\u1ed9 s\u01b0u t\u1eadp th\u1ec3 hi\u1ec7n tr\u1ecdn v\u1eb9n tri\u1ebft l\u00fd <\/span><b>&#8220;coi v\u1eadn \u0111\u1ed9ng l\u00e0 m\u1ed9t ph\u1ea7n t\u1ef1 nhi\u00ean c\u1ee7a cu\u1ed9c s\u1ed1ng<\/b><span style=\"font-weight: 400;\">&#8220;. V\u1edbi ng\u00f4n ng\u1eef thi\u1ebft k\u1ebf t\u1ed1i gi\u1ea3n, ch\u1ea5t li\u1ec7u b\u1ec1n b\u1ec9 v\u00e0 d\u1ec5 ph\u1ed1i \u0111\u1ed3, c\u00e1c s\u1ea3n ph\u1ea9m thu\u1ed9c d\u00f2ng Essential mang \u0111\u1ebfn gi\u1ea3i ph\u00e1p trang ph\u1ee5c linh ho\u1ea1t, gi\u00fap ng\u01b0\u1eddi m\u1eb7c d\u1ec5 d\u00e0ng chuy\u1ec3n \u0111\u1ed5i t\u1eeb ph\u00f2ng t\u1eadp ra ph\u1ed1 trong nh\u1ecbp s\u1ed1ng di chuy\u1ec3n li\u00ean t\u1ee5c.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Move\"><\/span><b>The Move:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><a href=\"https:\/\/pili.vn\/the-move\/\"><img decoding=\"async\" class=\"aligncenter wp-image-46456 size-full\" src=\"https:\/\/pili.vn\/wp-content\/uploads\/2026\/06\/the-move-desktop.png\" alt=\"\" width=\"1920\" height=\"1080\" title=\"\" srcset=\"https:\/\/pili.vn\/wp-content\/uploads\/2026\/06\/the-move-desktop.png 1920w, https:\/\/pili.vn\/wp-content\/uploads\/2026\/06\/the-move-desktop-400x225.png 400w, https:\/\/pili.vn\/wp-content\/uploads\/2026\/06\/the-move-desktop-1300x731.png 1300w, https:\/\/pili.vn\/wp-content\/uploads\/2026\/06\/the-move-desktop-768x432.png 768w, https:\/\/pili.vn\/wp-content\/uploads\/2026\/06\/the-move-desktop-1536x864.png 1536w, https:\/\/pili.vn\/wp-content\/uploads\/2026\/06\/the-move-desktop-430x242.png 430w, https:\/\/pili.vn\/wp-content\/uploads\/2026\/06\/the-move-desktop-700x394.png 700w, https:\/\/pili.vn\/wp-content\/uploads\/2026\/06\/the-move-desktop-150x84.png 150w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/a><\/p>\n<p style=\"text-align: center;\"><em>BST The Move<\/em><\/p>\n<p><span style=\"font-weight: 400;\">\u0110\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb g\u00f3c nh\u00ecn hi\u1ec7n \u0111\u1ea1i: <\/span><b>Athletic kh\u00f4ng ch\u1ec9 l\u00e0 v\u1ebb b\u1ec1 ngo\u00e0i m\u00e0 l\u00e0 tr\u1ea1ng th\u00e1i v\u1eadn \u0111\u1ed9ng kh\u00f4ng ng\u1eebng<\/b><span style=\"font-weight: 400;\">. The Move \u01b0u ti\u00ean phom d\u00e1ng ch\u1eafc ch\u1eafn, \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh cao khi di chuy\u1ec3n, tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u0111\u1ed3ng h\u00e0nh \u0111\u00e1ng tin c\u1eady cho nh\u1eefng ai duy tr\u00ec th\u00f3i quen v\u1eadn \u0111\u1ed9ng nh\u01b0 m\u1ed9t ph\u1ea7n l\u1ed1i s\u1ed1ng m\u1ed7i ng\u00e0y.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Dinh_huong_phat_trien_Phuong_an_but_pha_nua_cuoi_nam_2026\"><\/span><b>3. \u0110\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n &amp; Ph\u01b0\u01a1ng \u00e1n b\u1ee9t ph\u00e1 n\u1eeda cu\u1ed1i n\u0103m 2026<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ti\u1ebfp n\u1ed1i \u0111\u00e0 t\u0103ng tr\u01b0\u1edfng v\u00e0 th\u00e0nh c\u00f4ng t\u1eeb n\u1eeda \u0111\u1ea7u n\u0103m, PILI Fashion ch\u00ednh th\u1ee9c b\u01b0\u1edbc v\u00e0o giai \u0111o\u1ea1n 6 th\u00e1ng cu\u1ed1i n\u0103m 2026 v\u1edbi t\u00e2m th\u1ebf ch\u1ee7 \u0111\u1ed9ng, s\u1eb5n s\u00e0ng b\u1ee9t ph\u00e1 m\u1ea1nh m\u1ebd b\u1eb1ng c\u00e1c \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c to\u00e0n di\u1ec7n t\u1eeb s\u1ea3n ph\u1ea9m, k\u00eanh b\u00e1n cho \u0111\u1ebfn n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lo_trinh_san_pham_bung_no_Ra_mat_dong_Golf_Collection_dau_tien\"><\/span><b>L\u1ed9 tr\u00ecnh s\u1ea3n ph\u1ea9m b\u00f9ng n\u1ed5: Ra m\u1eaft d\u00f2ng Golf Collection \u0111\u1ea7u ti\u00ean<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">N\u1eeda cu\u1ed1i n\u0103m 2026 h\u1ee9a h\u1eb9n l\u00e0 kho\u1ea3ng th\u1eddi gian b\u00f9ng n\u1ed5 c\u1ee7a PILI v\u1edbi chu\u1ed7i B\u1ed9 s\u01b0u t\u1eadp m\u1edbi \u1ea5n t\u01b0\u1ee3ng:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PILI ch\u00ednh th\u1ee9c tr\u00ecnh l\u00e0ng <\/span><b>BST Golf \u0111\u1ea7u ti\u00ean<\/b><span style=\"font-weight: 400;\">, \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc ti\u1ebfn b\u01b0\u1edbc ngo\u1eb7t v\u00e0o ph\u00e2n kh\u00fac th\u1eddi trang th\u1ec3 thao cao c\u1ea5p. Th\u01b0\u01a1ng hi\u1ec7u t\u1eadp trung \u0111\u1ea9y m\u1ea1nh c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ee7 l\u1ef1c nh\u01b0 Polo Golf v\u00e0 Polo cao c\u1ea5p &#8211; k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o gi\u1eefa c\u00f4ng n\u0103ng v\u1eadn \u0111\u1ed9ng chuy\u00ean s\u00e2u v\u00e0 phom d\u00e1ng l\u1ecbch l\u00e3m.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">L\u1ea7n l\u01b0\u1ee3t ra m\u1eaft c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m m\u1edbi g\u1ed3m <\/span><b>The Flow, Limited Collection<\/b><span style=\"font-weight: 400;\"> (d\u00e0nh ri\u00eang cho m\u00f9a Gi\u00e1ng sinh &amp; N\u0103m m\u1edbi) v\u00e0 <\/span><b>The Air<\/b><span style=\"font-weight: 400;\">, mang \u0111\u1ebfn s\u1ef1 m\u1edbi m\u1ebb li\u00ean t\u1ee5c cho t\u1ee7 \u0111\u1ed3 th\u1ec3 thao h\u00e0ng ng\u00e0y c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Da_dang_hoa_he_thong_kenh_phan_phoi_Tang_toc_thuong_mai\"><\/span><b>\u0110a d\u1ea1ng h\u00f3a h\u1ec7 th\u1ed1ng k\u00eanh ph\u00e2n ph\u1ed1i &amp; T\u0103ng t\u1ed1c th\u01b0\u01a1ng m\u1ea1i<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Nh\u1eb1m t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m mua s\u1eafm v\u00e0 gia t\u0103ng \u0111i\u1ec3m ch\u1ea1m v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, PILI tri\u1ec3n khai ph\u01b0\u01a1ng \u00e1n b\u00e1n h\u00e0ng \u0111\u1ed3ng b\u1ed9 tr\u00ean to\u00e0n b\u1ed9 c\u00e1c k\u00eanh:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>K\u00eanh Online &amp; E-commerce:<\/b><span style=\"font-weight: 400;\"> T\u1eadp trung \u0111\u01b0a ra c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m v\u1edbi m\u1ee9c gi\u00e1 c\u1ea1nh tranh \u0111\u1ec3 t\u1ea1o ph\u1ec5u thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi; \u0111\u1ed3ng th\u1eddi b\u1ee9t ph\u00e1 doanh s\u1ed1 th\u00f4ng qua chi\u1ebfn l\u01b0\u1ee3c s\u00e1ng t\u1ea1o n\u1ed9i dung video ng\u1eafn v\u00e0 m\u1ea1ng l\u01b0\u1edbi affiliate.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chu\u1ed7i C\u1eeda h\u00e0ng b\u00e1n l\u1ebb (Store):<\/b><span style=\"font-weight: 400;\"> \u00c1p d\u1ee5ng m\u00f4 h\u00ecnh ra m\u1eaft s\u1ea3n ph\u1ea9m theo \u0111\u1ee3t \u0111\u1ec3 t\u1ea1o l\u00fd do mua s\u1eafm th\u01b0\u1eddng xuy\u00ean cho kh\u00e1ch h\u00e0ng. Song song \u0111\u00f3 l\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n tr\u1ea3i nghi\u1ec7m t\u1ea1i \u0111i\u1ec3m b\u00e1n v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u (partnership) c\u00f9ng c\u00e1c \u0111\u1ed1i t\u00e1c th\u1ec3 thao, ng\u00e2n h\u00e0ng&#8230;<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>K\u00eanh \u0110\u1ea1i l\u00fd &amp; Kh\u00e1ch h\u00e0ng Doanh nghi\u1ec7p (B2B): <\/b><span style=\"font-weight: 400;\">M\u1edf r\u1ed9ng s\u1ef1 c\u00f3 m\u1eb7t sang chu\u1ed7i c\u1eeda h\u00e0ng t\u1ea1i c\u00e1c s\u00e2n Golf, \u0111\u1ea1i l\u00fd th\u1eddi trang chuy\u00ean nghi\u1ec7p; \u0111\u1ed3ng th\u1eddi \u0111\u1ea9y m\u1ea1nh cung c\u1ea5p gi\u1ea3i ph\u00e1p \u0111\u1ed3ng ph\u1ee5c casual cho c\u00e1c doanh nghi\u1ec7p l\u1edbn.<\/span><\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"Tien_phong_chuyen_doi_so_Ung_dung_cong_nghe_van_hanh\"><\/span><b>Ti\u00ean phong chuy\u1ec3n \u0111\u1ed5i s\u1ed1 &amp; \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u1eadn h\u00e0nh<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">C\u00f4ng ngh\u1ec7 ti\u1ebfp t\u1ee5c l\u00e0 \u0111\u1ed9ng l\u1ef1c then ch\u1ed1t gi\u00fap PILI t\u1ed1i \u01b0u hi\u1ec7u su\u1ea5t kinh doanh trong H2\/2026:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>\u0110\u1ed5i m\u1edbi truy\u1ec1n th\u00f4ng b\u00e1n h\u00e0ng:<\/b><span style=\"font-weight: 400;\"> \u0110\u01b0a c\u00f4ng ngh\u1ec7 Video AI v\u00e0o qu\u00e1 tr\u00ecnh s\u1ea3n xu\u1ea5t n\u1ed9i dung qu\u1ea3ng c\u00e1o v\u00e0 gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m, gi\u00fap t\u1ed1i \u01b0u chi ph\u00ed v\u00e0 t\u0103ng t\u1ed1c \u0111\u1ed9 ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>T\u1ed1i \u01b0u v\u1eadn h\u00e0nh: <\/b><span style=\"font-weight: 400;\">Tri\u1ec3n khai h\u1ec7 th\u1ed1ng ph\u1ea7n m\u1ec1m qu\u1ea3n l\u00fd b\u00e1n h\u00e0ng chuy\u00ean bi\u1ec7t, gi\u00fap chu\u1ea9n h\u00f3a quy tr\u00ecnh qu\u1ea3n l\u00fd t\u1ed3n kho, \u0111\u01a1n h\u00e0ng v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng to\u00e0n di\u1ec7n.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span><b>K\u1ebft lu\u1eadn<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nh\u00ecn l\u1ea1i ch\u1eb7ng \u0111\u01b0\u1eddng 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026, PILI Fashion \u0111\u00e3 kh\u1eb3ng \u0111\u1ecbnh s\u1ef1 \u0111\u00fang \u0111\u1eafn trong \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c khi kh\u00f4ng ng\u1eebng m\u1edf r\u1ed9ng m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i, n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 gia t\u0103ng s\u1ef1 ph\u1ee7 s\u00f3ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean th\u1ecb tr\u01b0\u1eddng. B\u00e1m s\u00e1t th\u00f4ng \u0111i\u1ec7p ch\u1ee7 \u0111\u1ea1o c\u1ee7a n\u0103m 2026 &#8211; \u201cNow, Everyone can be an athlete.\u201d, PILI \u0111\u00e3 v\u00e0 \u0111ang truy\u1ec1n c\u1ea3m h\u1ee9ng m\u1ea1nh m\u1ebd cho c\u1ed9ng \u0111\u1ed3ng tr\u00ean h\u00e0nh tr\u00ecnh ch\u1ee7 \u0111\u1ed9ng r\u00e8n luy\u1ec7n v\u00e0 n\u00e2ng cao s\u1ee9c kh\u1ecfe.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">B\u01b0\u1edbc sang n\u1eeda cu\u1ed1i n\u0103m 2026, v\u1edbi s\u1ef1 ra m\u1eaft c\u1ee7a d\u00f2ng Golf Collection cao c\u1ea5p, chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n di\u1ec7n c\u00f9ng s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a Qu\u00fd Kh\u00e1ch h\u00e0ng, \u0110\u1ea1i l\u00fd v\u00e0 \u0110\u1ed1i t\u00e1c. PILI Fashion t\u1ef1 tin s\u1ebd ti\u1ebfp t\u1ee5c b\u1ee9t ph\u00e1 m\u1ea1nh m\u1ebd, kh\u1eb3ng \u0111\u1ecbnh v\u1eefng ch\u1eafc v\u1ecb th\u1ebf th\u01b0\u01a1ng hi\u1ec7u th\u1eddi trang th\u1ec3 thao h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam.<\/span><\/p>\n<p><strong>PILI FASHION<\/strong><\/p>\n<ul>\n<li aria-level=\"1\"><strong>Website:<\/strong><a href=\"https:\/\/pili.vn\/\"> https:\/\/pili.vn\/<\/a><\/li>\n<li aria-level=\"1\"><strong>Instagram:<\/strong> <a href=\"https:\/\/www.instagram.com\/pilifashion\" rel=\"nofollow noopener\" target=\"_blank\">https:\/\/www.instagram.com\/pilifashion<\/a><\/li>\n<li aria-level=\"1\"><strong>TikTok:<\/strong><a href=\"https:\/\/www.tiktok.com\/@pili_sportswear\" rel=\"nofollow noopener\" target=\"_blank\"> https:\/\/www.tiktok.com\/@pili_sportswear<\/a><\/li>\n<li aria-level=\"1\"><strong>Hotline:<\/strong> 0868 139 899<\/li>\n<li aria-level=\"1\"><strong>\u0110\u1ecba ch\u1ec9:<\/strong> 19 Nguy\u1ec5n \u0110\u00ecnh Chi\u1ec3u, Ph\u01b0\u1eddng S\u00e0i G\u00f2n, TP. H\u1ed3 Ch\u00ed Minh<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>PILI Fashion v\u1eeba qua \u0111\u00e3 ch\u00ednh th\u1ee9c t\u1ed5ng k\u1ebft h\u00e0nh tr\u00ecnh 6 th\u00e1ng \u0111\u1ea7u n\u0103m 2026 v\u00e0 c\u00f4ng b\u1ed1 l\u1ed9<\/p>\n","protected":false},"author":1,"featured_media":46696,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-46695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"_links":{"self":[{"href":"https:\/\/pili.vn\/api\/wp\/v2\/posts\/46695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pili.vn\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pili.vn\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pili.vn\/api\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pili.vn\/api\/wp\/v2\/comments?post=46695"}],"version-history":[{"count":2,"href":"https:\/\/pili.vn\/api\/wp\/v2\/posts\/46695\/revisions"}],"predecessor-version":[{"id":46698,"href":"https:\/\/pili.vn\/api\/wp\/v2\/posts\/46695\/revisions\/46698"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pili.vn\/api\/wp\/v2\/media\/46696"}],"wp:attachment":[{"href":"https:\/\/pili.vn\/api\/wp\/v2\/media?parent=46695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pili.vn\/api\/wp\/v2\/categories?post=46695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pili.vn\/api\/wp\/v2\/tags?post=46695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}