{"id":49577,"date":"2026-08-25T10:24:32","date_gmt":"2026-08-25T03:24:32","guid":{"rendered":"https:\/\/pili.vn\/marketing-manager\/"},"modified":"2026-08-25T10:24:32","modified_gmt":"2026-08-25T03:24:32","slug":"marketing-manager","status":"publish","type":"page","link":"https:\/\/pili.vn\/en\/marketing-manager\/","title":{"rendered":"Marketing Manager"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Logo_Pili_Fashion\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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MARKETING MANAGER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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(BRAND MARKETING MANAGER)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Work address:<\/strong> 19 Nguy\u1ec5n \u0110\u00ecnh Chi\u1ec3u, Sai Gon Ward, Ho Chi Minh City
Working hours:<\/strong> Monday \u2013 Friday (8:00 – 17:00)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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  • Openings:<\/strong> 01<\/li>
  • Salary:<\/strong> Negotiable based on experience<\/li>
  • Education:<\/strong> Degree in Marketing, Business Administration or a related field<\/li>
  • Experience:<\/strong> 3+ years managing and developing brands and communications in B2B sales \/ FMCG \/ fashion \/ sports<\/li>
  • Gender:<\/strong> No requirement<\/li>
  • Age:<\/strong> Over 25<\/li>
  • Employment type:<\/strong> Full-time<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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    JOB RESPONSIBILITIES<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    1. Role overview<\/strong><\/h3>
    • Manage, protect and grow awareness of the Pili brand (Sport \u2013 Office \u2013 Lifestyle) across all platforms.<\/li>
    • Manage work with the THC agency across all areas: IMC \u2013 Performance \u2013 Creative \u2013 Social \u2013 Production.<\/li>
    • Manage and deliver all campaigns in line with the Pilionway direction.<\/li>
    • Serve as the main point of contact between Pili (BOD \u2013 Sales \u2013 Operations) and the THC team.<\/li><\/ul>

      2. Key responsibilities<\/strong><\/h3>

      2.1 Manage, protect and grow awareness of the Pili brand<\/strong><\/h4>
      • Brand building and positioning:<\/strong> Shape the Pili brand strategy around the 3 product pillars (Sport \u2013 Office \u2013 Lifestyle), ensuring a consistent, distinctive image at every touchpoint.<\/li>
      • Protect brand heritage and image:<\/strong> Closely monitor messaging, visuals and brand assets (Brand Guidelines) to avoid communication crises or positioning drift.<\/li>
      • Grow brand awareness:<\/strong> Plan brand coverage across channels (Digital, OOH, PR, Activation, Event) to optimize Top-of-Mind and Reach among target customers.<\/li>
      • Measure brand health:<\/strong> Track and review Brand Health metrics (Share of Voice, Sentiment, Brand Recall) on a regular basis to adjust strategy in time.<\/li><\/ul>

        2.2 Manage work with the THC agency across IMC \u2013 Performance \u2013 Creative \u2013 Social \u2013 Production<\/strong><\/h4>
        • IMC (Integrated Marketing Communications):<\/strong> Review and give feedback on THC’s overall IMC plan; ensure the core message stays connected with day-to-day execution.<\/li>
        • Performance (Performance Marketing):<\/strong> Allocate KPIs, budgets and ad plans; closely track conversion rate (CR), customer acquisition cost (CAC) and return on ad spend (ROAS) delivered by THC.<\/li>
        • Creative (Content\/Design):<\/strong> Review concepts, visuals, copy and messaging produced by THC before release, making sure they reflect the spirit of Pili.<\/li>
        • Social (Social Media Channel Management):<\/strong> Oversee the Content Calendar, content direction and engagement metrics across platforms (Facebook, TikTok, Instagram, YouTube, etc.).<\/li>
        • Production (Photo\/Video Production):<\/strong> Approve briefs and storyboards, select talent\/KOLs and oversee output quality for photoshoots and video\/TVC shoots.<\/li><\/ul>

          2.3 Manage and deliver campaigns in line with the “Pilionway” direction<\/strong><\/h4>
          • Action planning:<\/strong> Turn the “Pilionway” culture and philosophy into short- and long-term communication campaigns with clear themes.<\/li>
          • Schedule & budget management:<\/strong> Coordinate resources, track delivery timelines and keep actual Marketing spend in line with the approved plan.<\/li>
          • Ensure consistency:<\/strong> Make sure every Marketing activity (online to offline, from gifts to service experiences) accurately conveys the spirit of “Pilionway”.<\/li>
          • Evaluate & optimize:<\/strong> After each campaign, lead the post-mortem meeting to review results, capture lessons learned and measure the impact of the “Pilionway” spirit on customers.<\/li><\/ul>

            2.4 Main point of contact between Pili (BOD \u2013 Sales \u2013 Operations) and the THC team<\/strong><\/h4>
            • Relay direction from the BOD: receive strategy, sales targets and guidance from the BOD and turn them into clear brand objectives for the THC team.<\/li>
            • Connect Sales and Operations:<\/strong><\/li>
            • Work with Sales to understand market needs and promotions, ensuring Marketing campaigns help move inventory and new arrivals.<\/li>
            • Work with Operations\/Logistics to prepare products, gifts and packaging before a Marketing campaign launches.<\/li>
            • Manage information flow: act as a two-way bridge between Pili’s internal departments and the THC team so projects run smoothly.<\/li>
            • Report and recommend: regularly report work performance and campaign progress to the BOD, and propose solutions to resolve any issues that arise.<\/li><\/ul>

              2.5 Team management<\/strong><\/h4>
              • Build, train and coach team members.<\/li>
              • Allocate KPIs and plan the development path for brand communications staff (Marketing\/Branding Executives).<\/li><\/ul>

                2.6 Other tasks as requested by the direct manager.<\/strong><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                JOB REQUIREMENTS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                1. Professional background<\/strong><\/h3>
                • Degree in Marketing, Business Administration or a related field.<\/li>
                • 3+ years managing and developing brands in B2B sales \/ FMCG \/ fashion \/ sports.<\/li>
                • Strong business acumen, with a deep understanding of fashion consumer behavior, market trends and the competitive landscape.<\/li><\/ul>

                  2. Skills<\/strong><\/h3>
                  • Strong communication, negotiation and persuasion skills.<\/li>
                  • Ability to plan, track KPIs and report.<\/li>
                  • Analytical skills and strategic thinking.<\/li>
                  • Proficient in Excel, PowerPoint and office tools.<\/li>
                  • Team management ability.<\/li>
                  • Team spirit and willingness to travel frequently.<\/li>
                  • Eager to learn and keep knowledge up to date.<\/li>
                  • A passion for fashion, sports and lifestyle is an advantage.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                    BENEFITS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                    • Full social, health and unemployment insurance as required by law.<\/li>
                    • Annual leave and public holidays as required by law.<\/li>
                    • Competitive salary based on performance.<\/li>
                    • A dynamic fashion \u2013 lifestyle environment with many creative campaigns, and more.<\/li>
                    • Company activities: team building, culture days, performances, company trips and more.<\/li>
                    • Annual health check-ups.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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                      WORKING RELATIONSHIPS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                      • Direct supervisor:<\/strong> Pili CEO and THC COO<\/li>
                      • Reports to:<\/strong> Pili CEO and THC COO<\/li>
                      • Collaborating units:<\/strong> THC – Marketing – Ops – Product – Finance<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                        Send your application to: hr@vietoryfashion.vn<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                        TR\u01af\u1edeNG PH\u00d2NG MARKETING (BRAND MARKETING MANAGER) Work address: 19 Nguy\u1ec5n \u0110\u00ecnh Chi\u1ec3u, Sai Gon Ward, Ho Chi Minh CityWorking hours:<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-49577","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/pili.vn\/api\/wp\/v2\/pages\/49577","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pili.vn\/api\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/pili.vn\/api\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/pili.vn\/api\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pili.vn\/api\/wp\/v2\/comments?post=49577"}],"version-history":[{"count":0,"href":"https:\/\/pili.vn\/api\/wp\/v2\/pages\/49577\/revisions"}],"wp:attachment":[{"href":"https:\/\/pili.vn\/api\/wp\/v2\/media?parent=49577"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}